I am a strong believer that when it comes to photography, film is not dead. It does, however, sometimes break your heart. One day in Edinburgh and one film, game on.
Words hold an impressive amount of power. I first unleashed it when I signed a felt-tip wallpaper masterpiece with my sister’s mere 5-letter name, happily devouring her pudding as she was sent to bed.
These things don’t always work in your favour though. Ever noticed how upset people get when you excitedly reveal a TV spoiler on Facebook?
Words are fully to blame there too, for sure.
May I offer you some apology pudding? Pass me the felt-tip pen…
Why do I need a Copywriter?
Even when it’s just a sentence, people are naturally programmed to ignore text, ‘keep off the grass’ signs for example. So it takes real skill to lead someone to the end of an important two page letter and even more to get them to take action at the end of it.
If they fall asleep before the second paragraph, or cut off their own fingers out of boredom, then it will take them forever to dial the phone or write an email.
Did you ever play a game at school where you slip a swear word into an essay to see if your teacher really reads them all? Mine actually did but she was very impressed with my colourful range of vocabulary… I digress. Keep their attention with every word!
As I got older, I earned a Master’s Degree and learned how to keep people reading without using swear words.