Why creativity deserves a kick-start…

Why creativity deserves a kick-start…

Kickstarter is an online community, developed to raise funds for creative-projects. More information about the site can be found here.

Creators of a project must set up a page explaining why they feel they deserve funding, how backers will be rewarded and a video describing their plan and process.

Last year alone projects on Kickstarter received $319,786,629 worth of funding, creating over 18,000 new creative projects. 90% of countries in the world took part and 17 projects raised over $1m.

I don’t think I would be alone in saying that I’m impressed with both the generosity and faith of project-backers, across the world, especially when it comes to supporting general creativity. I know a lot of creatives and I know how many of them have had brilliant business ideas, but could never go about turning them into a reality because they do not qualify for funding.

I’ve heard negative opinions about Kickstarter too, which shock me, but some have said to me that it is simply an online form of begging. I say it’s worth a shot; other people may well feel passionate enough about your dream to help bring it to life. What is the difference between applying for a government grant and creating a Kickstarter page? Except for the fact that other creatives are more likely to support someone in a similar situation as them.

Quite often projects are product-concepts, such as this project¬†for example. This project that has actually been over-funded and you can see why (warning: not an easy watch for ‘traditionally minded’ men).

The effort that has gone into both the product design and the project video is amazing. They have done their research, there is definitely a gap in the market for this product and they are both affordable and attractive. Kickstarter was the perfect window of opportunity for these women, who had the funds/resources/people to promote their project so effectively.

It is a shame that most friends I know don’t even have the funds to make a sample product to show in their video. They can’t afford to show you what they can do without the materials and definitely can’t afford to hire a television crew to film their video.

They have applied for every kind of funding there is, they work multiple jobs while studying, and are also renovating their home. During all of this they are still dedicated to make their dream happen, more than anything.

They are not looking for an ‘easy’ way out; your resource really is their last resource.

If you could take a look at this page it would mean a lot to a lot of people. This girl wants to prove what she can do and I truly believe that everyone deserves that chance.

I am a huge fan of Kickstarter and I hope they have an even better year this year.