When Google recognises you as a blogger, it links to and connects each of your posts to your Google+ profile. This automatically builds you a portfolio which is especially handy if you blog from/on behalf of multiple sites. It displays your range as an author, increases your credibility and makes it easier for readers to find your posts.
Another benefit is that you’ll appear higher in Google’s search results, meaning more eyes and more clicks on your posts.
I could go on but, it’s Google… he’s been right before.
Also, when recognised as an author, Google displays a portrait of you amongst the beta description of the post, which looks pretty damn sophisticated. BOOM, hired.
Getting my head around Google Authorship has been on my to-do list for months, but today my boss told me to sort my life out and so here are my findings, to hopefully save you guys some time –
- Install WordPress SEO plugin
This plugin basically allows you to add your Google Plus page into your WordPress User Information. In your WordPress menu, hover over ‘Plugins’ and click ‘Add New’. Search for ‘WordPress SEO’ and click ‘Install now’ on the highest result (should be by Yoast/Joost).
- Create WordPress User
If you’re already writing and publishing posts, chances are that you are already set up as a ‘User’, but just check your details are correct in the ‘User’ selection on your WordPress menu. Ensure your name and email details are accurate. It also helps if your email address matches the domain name; firstname.lastname@example.org.
- Google Authorship
Go to https://plus.google.com/ and sign in (or create one if you haven’t already). Ensure to upload a profile picture for Google to display in search results. Next go to https://plus.google.com/authorship and put in the same email address as the one that shows in your WordPress User information. Click ‘Sign up’. Check your emails and verify the address with the link that Google send you.
- Add Contributors to your Google+ profile
Now visit https://plus.google.com/me/about and scroll down to ‘Links’ until you see the ‘Contributor to’ section. It should have added the blog that you just linked via the email address, but if not, add it manually using ‘edit’.
- Test it
To see if Google is now recognising you as an author of a post, visit http://www.google.com/webmasters/tools/richsnippets and copy and paste the address of your post into the url bar, click ‘Preview’. If all has gone well, you should see your Google+ profile pic appear and lots of green links all over the page.
- Add some personality
Now that it is all linked and working nicely, go back to your WordPress User profile and add a Meta description for the author profile. Just a nice finishing touch.