Where Can I Buy Seventeen Tattoo Me Eyeliner?

UPDATE: (November 13th, 2017) I have been informed that this eyeliner has now rebranded as “CYO This Line’s A Keeper”, which you can buy from Boots here. Praise the Lord it only took 5 months. Huge thanks to the two individuals who messaged me/commented on this post!

Eyeliner that’s emotion, sweat and sleep proof. (And I do a lot of those things.)

I cannot tell you exactly how many days in a row I have mashed desperately at my keyboard, hoping and praying that someone, somewhere would restock Seventeen’s Tattoo Me eyeliner. A.K.A. Spadge’s favourite eyeliner in the world!

(It verges on 120 days of Googling and crying alternately.)

I have used Tattoo Me eyeliner for almost two years now, most days it’s the only bit of makeup I wear. It was honestly the eyeliner of dreams. Smooth application, minimal clogs, but the best feature of all – it stayed put. My God, it stuck to those lids. Through real product testing nightmares, too. (Seventeen if you ever want to use me for eyeliner testing, I’m your perfect candidate.) It stayed on through hay-fever episodes, through late night dancing, through wind and rain, even swimming! I’m also slightly embarrassed to admit that it stayed on most nights and I would wake up looking equally as glorious the next day.

Where do you buy one of these magic eyeliners that I speak of? Well, here is the bad news… you can’t. Seriously. Sorry!

About 3 months ago, I began to run low (which takes a while, let me tell you). I visited my local Boots store only to find that the entire row of Tattoo Me eyeliner was empty. Not just temporarily empty either, but the kind of empty where you can see other shoppers have panic grabbed at the display with foundation-ed fingers. The saddest kind of empty. A panic sweat slowly dribbled down my brow, into my eyes (where my eyeliner still refused to budge, FYI) and before I even got outside the store, I was looking to the ever-trustworthy internet to save me.


Nothing but desperate pleas from the public (and cat memes), begging the brand to announce the next stock delivery date. And nothing but a silent response from the stores. Discontinued. The word every addict dreads. It echoed through my eyeballs and stuck like a lump inside my throat. How did we get to this, Seventeen? How?! I was nothing but loyal to you!! I can’t stress how much other eyeliners have failed me in the past. They smudge, they smear, they imprint themselves onto my upper lid, they kick innocent puppies in the street and they flat out refuse to stay on my face. Tattoo Me had saved me from years of smudged woes and I wasn’t ready to return to those days.

I went back to the makeup aisle, desperately looking for a similar product. There were felt tip eyeliners, liquid eyeliners, eye liner pencils, eyeliner gel. I’m pretty sure they were trying to sell Sharpies on one aisle. So, I chose three that claimed to be the most long-lasting ’48 hour wear’, ‘waterproof’, and other lies, but every single one failed in less than four hours. Ever thrown away a £12.99 eyeliner after one use? It hurts. Numerous failed attempts followed.

Then, one day, as I was browsing Superdrug (in your face, Boots), I spotted an eyeliner that claimed to be ‘clubbing proof’. “Hey, that’s the amount I sweat just walking to the Post Office!” I thought, “This might be worth a go.” This one was by Bourjois Paris, it was called Liner Clubbing Ultra Black and it was actually £3 cheaper than the Seventeen Tattoo Me eyeliner that was costing me £9.99 each time. This clubbing liner is the closest I’ve found to staying put on my lids to the extent of Tattoo Me. The applicator brush is slightly sharper, so you can do a very subtle line if you wish (I go big or go home), but it has impressively similar results.

I had to share this discovery. And I hope that it helps just some of the women who are begging Seventeen to bring back their favourite product. This one has saved the day! Bourjois Paris Liner Clubbing Ultra Black, £6.99. You’re welcome, ladies.

I am in no way being sponsored to promote this, it’s out of pure love for the product.

I also want to mention that I had previously avoided the brand Bourjois after hearing animal testing rumours, however it is illegal to sell those products in the E.U, and Bourjois abides by those laws.