Petrol snob

Petrol snob

Do you ever judge people by the amount of petrol they put into their tank? You arrive at the pump long after the person before you, yet somehow, their spend on petrol opens up a huge insight into their lifestyle. “£120.00” – Landrover, lives out in the sticks, couple of dogs. “£80.00” – Commuter, pays […]

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Write with your audience in mind

Write with your audience in mind

I’ve always struggled to communicate what copywriting actually is to my friends and family, and so I found my ability to sum it up in such a short amount of words surprising. I thought I’d share it on here, lest I forget before my next family event…

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Guilt Branding

Guilt Branding

I still arrive home from work in time to watch the sun go down. Yet, as soon as I get to the supermarket I’m even more ashamed than usual to fill my basket with giant sticks of Toblerone. Covered in guilt-ridden Christmas packaging…

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Carvelous Creations

Carvelous Creations

Rosie is an illustrator and my identical twin sister. We share genes and jeans, but unfortunately not a talent for pumpkin carving…

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The Weird & Wonderful

The Weird & Wonderful

Back in August, Rick and I took a trip over to Accrington to visit The Weird & Wonderful and North West Barber Co for the official opening night. Norman now has more than 13,000 followers on Instagram, there is clearly a buzz around his brand and it’s not hard to see why…

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The future of natural selection

The future of natural selection

Walking through the park yesterday I noticed that many features of the play area were bubble-wrapped. That’s metaphorical bubble-wrap but you get the idea, right? The roundabout went straight down to the pavement, remote enough even to release a dangling coat toggle. What is happening to the world?…

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Move over Madge

Move over Madge

The client in this shoot below is only a year younger than Madonna, and even though she hasn’t had the time nor money to hire a personal trainer or chef, I think you’ll agree that she proves 50 is the new 40…

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The tough truth

The tough truth

Copywriting is a difficult job, you have to delve dangerously deep into each company that you are verbally representing, it’s easy to miss a mark when you can’t fully fathom every exact process performed by staff who have decades of experience in their own technicalities…

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