Break through Writer’s Block

Break through Writer’s Block

Sitting in front of a blank word document, in my experience, is the worst thing you can do. That, and giving yourself a deadline of course, closely followed by a migraine. Nothing like a bit of pressure to replace any thought processes with pure panic!…

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Write with your audience in mind

Write with your audience in mind

I’ve always struggled to communicate what copywriting actually is to my friends and family, and so I found my ability to sum it up in such a short amount of words surprising. I thought I’d share it on here, lest I forget before my next family event…

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Guilt Branding

Guilt Branding

I still arrive home from work in time to watch the sun go down. Yet, as soon as I get to the supermarket I’m even more ashamed than usual to fill my basket with giant sticks of Toblerone. Covered in guilt-ridden Christmas packaging…

Advice For Writers, PersonalRead Post

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